A.P.C. On That '09 Grind

Derived from Nike’s 36-year sports heritage and French label A.P.C.’s simple chic elegance, Nike Sportswear presents a partnership to remix one of Nike’s most classic shoes – the All Court shoe. Known for its timeless style, the All Court was a natural choice for A.P.C., a brand revered for its simplicity and classic approach, to work on with Nike Sportswear.

“The All Court was chosen because of its simple, sophisticated clean lines,” said Fraser Cooke, Nike Sportswear Global Brand Energy Leader. “APC, a sophisticated but edgy unisex style brand, was a perfect partner to integrate these types of styles to compliment the Nike Sportswear ethos, adding a simple finish to the end product.”

Built upon the foundation of a longstanding friendship, this is the second shoe that Nike and A.P.C. have worked together on. The first was the Court Tradition, and now we follow up with the All Court – both simple in appearance, but broad in function, combining the best from Nike Sportswear and from A.P.C.

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Further - today I was presented with A.P.C.'s Spring/Summer 2009 look book. A.P.C. always keeps things very versatile and clean - check it out.









Check out their NYC store.

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